EMI-102M: Advanced TV Marketing, Promotion and Sales

Advanced TV Marketing, Promotion, and Sales is a comprehensive program designed to enhance students' knowledge and skills in the field of television marketing. Through a combination of subject matter   concepts, case studies, and hands-on exercises, students will delve into advanced strategies for promoting and selling TV programs.

The program will cover essential topics such as market research, target audience analysis, branding, and positioning. Students will learn how to develop effective marketing plans, create compelling promotional materials, and leverage various media platforms to reach and engage TV audiences.

Furthermore, students will explore the intricacies of TV sales and advertising. They will learn techniques for effective negotiation, client management, and maximizing revenue through ad sales. The program will also delve into emerging trends such as programmatic advertising, audience measurement, and the integration of digital platforms with TV marketing.

Throughout the program, students will have the opportunity to apply their knowledge and skills in real-world scenarios. They will work on group projects to design and execute TV marketing campaigns, analyze market data, and present their strategies to industry professionals.

By the end of the program, students will have gained a comprehensive understanding of advanced TV marketing, promotion, and sales techniques. They will possess the skills to develop and implement effective marketing strategies for TV programs, attract and engage target audiences, and generate revenue through advertising and sponsorship. Additionally, students will be equipped with the adaptability required to thrive in the ever-evolving landscape of TV marketing and sales.

Learning Outcomes:
Upon completion of the program, students will be able to:

  1. Understand the principles and concepts of TV marketing, promotion, and sales.
  2. Analyze target markets and conduct comprehensive market research for TV programs.
  3. Develop effective marketing strategies and plans for TV programs.
  4. Create compelling promotional materials and campaigns to attract TV audiences.
  5. Utilize various media platforms and channels to reach and engage target audiences.
  6. Apply branding and positioning techniques to differentiate TV programs in the market.
  7. Understand the principles of TV sales and negotiation, and effectively manage client relationships.
  8. Maximize revenue through effective TV advertising and sponsorship strategies.
  9. Stay updated with emerging trends and technologies in TV marketing and sales.
  10. Collaborate effectively in a team and present marketing strategies professionally to industry professionals.
Course Proficiency:
Advanced Proficiency Level

EMI-102M: Advanced TV Marketing, Promotion, and Sales is a comprehensive program designed to enhance students' knowledge and skills in the field of television marketing. Through a combination of subject matter  concepts, case studies, and hands-on exercises, students will delve into advanced strategies for promoting and selling TV programs.

The program covers essential topics such as market research, target audience analysis, branding, and positioning. Students will learn how to develop effective marketing plans, create compelling promotional materials, and leverage various media platforms to reach and engage TV audiences.

Additionally, students will explore the intricacies of TV sales and advertising. They will learn techniques for effective negotiation, client management, and maximizing revenue through ad sales. The program will also delve into emerging trends such as programmatic advertising, audience measurement, and the integration of digital platforms with TV marketing.

Throughout the program, students will have the opportunity to apply their knowledge and skills in real-world scenarios. They will work on group projects to design and execute TV marketing campaigns, analyze market data, and present their strategies to industry professionals

Upon completion of the program, students will be able to:

  1. Understand the principles and concepts of TV marketing, promotion, and sales.
  2. Analyze target markets and conduct comprehensive market research for TV programs.
  3. Develop effective marketing strategies and plans for TV programs.
  4. Create compelling promotional materials and campaigns to attract TV audiences.
  5. Utilize various media platforms and channels to reach and engage target audiences.
  6. Apply branding and positioning techniques to differentiate TV programs in the market.
  7. Understand the principles of TV sales and negotiation, and effectively manage client relationships.
  8. Maximize revenue through effective TV advertising and sponsorship strategies.
  9. Stay updated with emerging trends and technologies in TV marketing and sales.
  10. Collaborate effectively in a team and present marketing strategies professionally to industry professionals.
Six Months (24 Weeks)

To enroll in the EMI-102M: Advanced TV Marketing, Promotion and Sales program, students must have successfully completed AMI-101: Television Production Operations, Broadcasting Technologies, and Journalism program or possess equivalent knowledge and skills. Additionally, the following prerequisites and skills are beneficial for students to derive maximum benefit from the program:

  1. Proficiency in basic camera operations, video editing, directing, scriptwriting, lighting engineering, pre-production and post-production processes, studio operations, MCR operations, TV journalism, and graphics and motion design, as covered in AMI-101.
  2. Strong communication skills: Advanced verbal and written communication skills are essential for effective collaboration with the production team, conducting in-depth interviews, and delivering compelling news content.
  3. Proficiency in storytelling and creativity: Advanced storytelling abilities, creative thinking, and the ability to think critically are essential in advanced television production and journalism. Students should have the skills to create engaging narratives and employ advanced visual storytelling techniques.
  4. Advanced knowledge of television and media: A comprehensive understanding of television formats, genres, industry practices, and emerging trends will provide a robust foundation for advanced television production, broadcasting technologies, and journalism.
  5. Proficiency in digital technology: Advanced familiarity with digital technology, including advanced cameras, professional video editing software, and online platforms, is crucial for comprehending and applying advanced concepts related to broadcasting technologies and operations
  1. To deepen students' understanding of TV marketing strategies and techniques.
  2. To explore advanced methods of promoting TV programs and attracting audiences.
  3. To develop students' skills in TV sales and advertising, including negotiation and client management.
  4. To provide students with practical experience in designing and executing effective TV marketing campaigns.
  5. To equip students with the knowledge and skills to adapt to the evolving landscape of TV marketing and sales.

CORE MODULES (Select ALL)

 

Module 1M: Advanced Media Advertising, Promotion, Marketing & Sales

  • Advertising strategies for television
  • Promotional techniques for TV shows and channels
  • Marketing and sales principles in the television industry

Module 2M: Advanced Media Research and Audience Analysis

  • Conducting media research for TV productions
  • Analyzing audience preferences and demographics
  • Using data for content development and targeting

Module 3M: Advanced Promotions and Marketing

  • Developing and executing TV show promotions
  • Marketing campaigns for TV channels
  • Branding and positioning in the television industry

Module 4M: Advanced Public Relations and Media Relations

 

  • Public relations principles for television
  • Managing media relations and press releases
  • Crisis management in the television industry

 

 

Module 5M: Advanced Social Media Management

 

  • Utilizing social media platforms for TV promotions
  • Engaging with audiences through social media
  • Social media analytics and performance tracking

 

 

ELECTIVE MODULES (Select ANY FIVE)

 

Module 6M: Negotiation and Client Management

  • Techniques for successful negotiation in TV sales
  • Managing client relationships and maintaining long-term partnerships
  • Handling objections and resolving conflicts in TV sales

Module 7M: Programmatic Advertising and Audience Measurement

  • Exploring programmatic advertising in TV
  • Understanding audience measurement and analytics
  • Leveraging data for targeted advertising and audience insights

Module 8M: Integrated Marketing and Cross-platform Promotion

  • Integrating TV marketing with digital platforms
  • Cross-promotion strategies across various media channels
  • Synergizing TV marketing efforts with other marketing initiatives

Module 9M: Evaluating TV Marketing Campaigns

  • Metrics and analytics for assessing TV marketing campaign effectiveness
  • Tracking and analyzing key performance indicators (KPIs)
  • Making data-driven decisions for optimizing marketing strategies

Module 10M: Emerging Trends in TV Marketing and Sales

  • Exploring emerging technologies and trends in TV marketing
  • Adapting to changing viewer behaviors and consumption patterns
  • Innovations in TV advertising, targeting, and personalization

 

Module 11M: Emerging Advanced Topics in Modern TV Marketing and Promotion Technologies and Practices

  • The Transformation of TV Marketing in the Digital Age:
    • Understanding the impact of digital technology on TV marketing and promotion.
    • Exploring the challenges and opportunities presented by the digital era.
    • Examining the evolving role of marketers in the television industry.
  • Data-Driven Marketing and Audience Segmentation:
    • Understanding the role of data in TV marketing and audience segmentation.
    • Learning techniques for collecting, analyzing, and leveraging audience data.
    • Exploring the ethical implications and challenges of data-driven marketing.
  • Social Media Promotion and Engagement:
    • Examining the role of social media platforms in TV marketing and promotion.
    • Understanding the benefits and challenges of using social media for audience engagement.
    • Learning about strategies for maximizing reach and engagement on social media.
  • Influencer Marketing in TV Promotion:
    • Exploring the use of influencer marketing in TV promotion campaigns.
    • Understanding the role of influencers in reaching and engaging target audiences.
    • Learning about best practices for partnering with influencers and measuring campaign effectiveness.
  • Measurement and Analytics in TV Marketing:
    • Exploring measurement techniques and analytics tools for evaluating TV marketing effectiveness.
    • Understanding key performance indicators (KPIs) and metrics in TV marketing campaigns.
    • Learning about A/B testing, attribution modeling, and ROI analysis in TV marketing.
Diploma of Technology (DTech) in Advanced TV Marketing, Promotion and Sales
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